Cadbury
Joyville Made.

An online personalisation tool for creating the perfect chocolately gift.

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Video character illustration by Lorenzo Fruzza

Users could also make a dynamic WebCard for the recipient, filling it with photos of them together from Facebook, or favourite videos from YouTube. Making it more than just chocolate bar in the post.

The joyified relaunch of Made saw a massive uptake of sales, increasing site visits by over 1000%.

It was also featued across newspapers and blogs in the run up to valentines day, seeing thousand of customised bars sent across the world.

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